英文文献：On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products-关于使用多单元拍卖来衡量消费者购买食品的意愿
英文文献作者：Akaichi, Fai?al,Nayga, Rodolfo M., Jr.,Gil, Jose Maria
英文文献摘要：
This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for not just the first unit but also subsequent units of a product, the demand curve, consumer surplus, the determinants of consumers’ WTP for each auctioned unit, and the effect of potential price discount strategies.

本文提出使用多单元拍卖来研究多单元购物场景下消费者购买食品的支付意愿。我们展示这个方法可以克服单一机组实验拍卖获取有用信息的局限性与WTP为不仅第一单元也随后单位产品的需求曲线,消费者剩余,消费者的决定因素的WTP为每个拍卖单位,以及潜在的影响价格折扣策略。