<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">接上:</span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">D. Stahl, “</span><span lang="EN-US"><a href="http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V8P-3VVVR9V-6-1&_cdi=5876&_orig=browse&_coverDate=12%2F31%2F1996&_sk=999859997&wchp=dGLbVtb-lSztW&_acct=C000022659&_version=1&_userid=501045&md5=a4d0287386f0e880b333dfc519afcda8&ie=f.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Oligopolistic Pricing with Heterogeneous Consumer Search</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">International<span style="mso-spacerun: yes;"> </span>Journal of Industrial Organization, </i>14 (April 1996), pp. 243-268. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">R.P. McAfee, “Multiproduct Equilibrium Price Dispersion,” <i style="mso-bidi-font-style: normal;">Journal of Economic Theory, </i>67 (1) (October 1995), pp. 83-105. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-spacerun: yes;"></span><br/> <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">* <span style="mso-tab-count: 1;"> </span>Asher Wolinsky, “</span><span lang="EN-US"><a href="http://web.ebscohost.com/ehost/pdf?vid=3&hid=105&sid=0d48b67d-f7cc-4f42-9a69-d62a712d47e9@sessionmgr102"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Competition in a Market for Informed Experts’ Services</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">, <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 24 (Autumn 1993), 380-398. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>Ingela Alger and Francois Salanie, “</span><span lang="EN-US"><a href="http://www.blackwell-synergy.com/doi/full/10.1111/j.1530-9134.2006.00120.x"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">A Theory of Fraud and Overtreatment in Experts Markets</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Journal of Economics and Management Strategy</i>, 15 (2006), 853-881. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Dmitri Kuksov and J. Miguel Villas-Boas, “When More Alternatives Lead to Less Choice,” mimeo, 2005. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>M.Baye and J. Morgan, “Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets,” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, 91 (3) (June 2001), pp. 454-474. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>A. Sorensen, “</span><span lang="EN-US"><a href="http://www.journals.uchicago.edu/JPE/journal/issues/v108n4/008408/008408.web.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Equilibrium Price Dispersion in Retail Markets for Prescription Drugs</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy</i>, 108 (August 2000), pp. 833-850. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">A. Sorensen, “</span><span lang="EN-US"><a href="http://weber.ucsd.edu/~asorense/papers/search.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Price Dispersion and Heterogeneous Consumer Search for Retail Prescription Drugs</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” NBER Working Paper 8548, 2001. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>Glenn Ellison and Sara Fisher Ellison, “</span><span lang="EN-US"><a href="http://econ-www.mit.edu/faculty/download_pdf.php?id=942"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Search, Obfuscation, and Price Elasticities on the Internet</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” mimeo.<span style="mso-spacerun: yes;"> </span><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">David Genesove, “Search and Wholesale Auto Auctions,” <i style="mso-bidi-font-style: normal;">Quarterly Journal of Economics</i>, 110 (1995), 23-49. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">6.Entry</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span></span><span lang="EN-US"><a href="http://econ-www.mit.edu/files/1498"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Tirole, Sections 7.1-7.2</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">J. Sutton, <i style="mso-bidi-font-style: normal;">Sunk Costs and Market Structure, </i>MIT Press (1991), Chapters 1-2. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">B. Jovanovic, “Selection and the Evolution of Industry,” <i style="mso-bidi-font-style: normal;">Econometrica,</i> (May 1982), pp. 649-670. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>S. <state wst="on"></state><state></state><state></state><state></state><place wst="on"></place><place></place><place></place><place></place>Berry<place></place><place></place><place></place><place></place><state></state><state></state><state></state><state></state> and J. Waldfogel, “</span><span lang="EN-US"><a href="http://proquest.umi.com/pqdweb?index=4&did=44128979&SrchMode=3&sid=1&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1189524825&clientId=5482&aid=1"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Free Entry and Social Inefficiency in Radio Broadcasting</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 30 (Autumn 1999), pp. 397-420. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>T. Dunne, M. Roberts, and L. Samuelson, “</span><span lang="EN-US"><a href="http://proquest.umi.com/pqdweb?index=8&did=193342&SrchMode=3&sid=2&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1189524894&clientId=5482&aid=1"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Patterns of Firm Entry and Exit in U.S. Manufacturing</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics, </i>19 (Winter 1988), pp. 495-515. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>P. Golder and G. Tellis, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00222437/sp040118/04x2116j/0.pdf?backcontext=table-of-contents&dowhat=Acrobat&config=jstor&userID=12aa0143@mit.edu/01cc99331213345114f52c1d7e&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Pioneer Advantage:<span style="mso-spacerun: yes;"> </span>Marketing Logic or Marketing Legend</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Journal of Marketing Research, </i>30 (May 1993), pp. 158-170. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">B. Bronnenberg, S. Dhar and J.-P. Dube, “Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries, mimeo. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>P. Ellickson, “</span><span lang="EN-US"><a href="http://www.econ.duke.edu/~paule/SupermarketsAsNO.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Supermarkets as a Natural Oligopoly</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” mimeo, 2004. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">7.Strategic Investment</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span></span><span lang="EN-US"><a href="http://econ-www.mit.edu/files/1503"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Tirole, pp. 207-8, Chapter 8</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">R. Schmalensee, “Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry,” <city wst="on"></city><city></city><city></city><city></city><place wst="on"></place><place></place><place></place><place></place><i style="mso-bidi-font-style: normal;">Bell</i><place></place><place></place><place></place><place></place><city></city><city></city><city></city><city></city><i style="mso-bidi-font-style: normal;"> Journal of Economics</i>, 9 (Autumn 1978), pp. 305-327. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">K. Judd, “Credible Spatial Preemption,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 16 (Summer 1985), pp. 153-166. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">P. Aghion and P. Bolton, “Entry Prevention Through Contracts with Customers,” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, 77, June 1987, pp. 388-401. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Doh-Shin Jeon and Domenico Menicucci, “Bundling Electronic Journals and Competition Among Publishers,” <i style="mso-bidi-font-style: normal;">Journal of the European Economic Association</i>, 4 (2006), 1038-1083. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>J. Chevalier, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00028282/di976330/97p0318b/0.pdf?userID=12aa00dc@mit.edu/018dd5531e950e880cc8f50&backcontext=table-of-contents&config=jstor&dowhat=Acrobat&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Capital Structure and Product Market Competition: Empirical Evidence from the Supermarket Industry</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">, ” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, 85 (3) (June 1995), pp. 415-435. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>G. Ellison and S. Ellison, “</span><span lang="EN-US"><a href="http://econ-www.mit.edu/files/887"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” mimeo. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>Kadiyali, V., “</span><span lang="EN-US"><a href="http://www.jstor.org/view/07416261/di010194/01p0087p/0?config=jstor&frame=noframe&userID=12aa0086@mit.edu/018dd5531800509df678&dpi=3"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Entry, its Deterrence, and its Accommodation: A Study of the U.S. Photographic Film Industry</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">The Rand Journal of Economics, </i>27 (Autumn 1996), pp. 452-478. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>M. Lieberman, “</span><span lang="EN-US"><a href="http://www.jstor.org/view/07416261/di010159/01p0152y/0?config=jstor&frame=noframe&userID=12aa037a@mit.edu/01cc99331400509261a5&dpi=3"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Post Entry Investment and Market Structure in the Chemical Processing Industry</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 18 (Winter 1987), pp. 533-549. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">R. Smiley, “Empirical Evidence on Strategic Entry Deterrence,” <i style="mso-bidi-font-style: normal;">International Journal of Industrial Organization</i>, 6 (June 1988), pp. 167-180. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">8.Networks and Two-Sided Markets</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">J. Farrell and G. Saloner, “Standardization, Compatibility, and Innovation,”<i style="mso-bidi-font-style: normal;"> Rand Journal of Economics</i>, 16 (1985), pp. 70-83. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">M. Katz and C. Shapiro, “Technology Adoption in the Presence of Network Externalities,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy</i>, 94 (1986), pp. 822-841. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">D. Fudenberg and J. Tirole, “Pricing Under the Threat of Entry by the Sole Supplier of a Network Good,” <i style="mso-bidi-font-style: normal;">Journal of Industrial Economics, </i>48 (2000), pp. 373-390.<span style="mso-spacerun: yes;"> </span><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">G. Ellison and D. Fudenberg, “The Neo-Luddite’s Lament: Excessive Upgrades in the Software Industry,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics, </i>31 (Summer 2000), pp. 253-272. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>T. Bresnahan, “</span><span lang="EN-US"><a href="http://www.stanford.edu/~tbres/Microsoft/Network_Theory_and_Microsoft.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Network Effects and Microsoft</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” mimeo. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>Jean-Charles Rochet and Jean Tirole, “</span><span lang="EN-US"><a href="http://proquest.umi.com/pqdweb?index=14&did=1260906731&SrchMode=3&sid=3&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1189525503&clientId=5482&aid=2"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Two Sided Markets: A Progress Report</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 37, (Autumn 2006), pp. 645-667. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Mark Armstrong, “Competition in Two-Sided Markets,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, forthcoming, 2006. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Glenn Ellison, Drew Fudenberg, and Markus Mobius, “Competing Auctions,” <i style="mso-bidi-font-style: normal;">Journal of the European Economic Association</i>, 2 (2004), 30-66. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">9.Predation and Limit Pricing</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span></span><span lang="EN-US"><a href="http://econ-www.mit.edu/files/1500"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Tirole, Sections 9.0-9.7</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">J. Ordover and G. Saloner, “Predation, Monopolization and Antitrust,” in <i style="mso-bidi-font-style: normal;">HIO</i>. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>D. Fudenberg and J. Tirole, “</span><span lang="EN-US"><a href="http://www.jstor.org/view/07416261/di010154/01p0007v/0?config=jstor&frame=noframe&userID=12aa0086@mit.edu/018dd5531800509df678&dpi=3"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">A 'Signal-Jamming' Theory of Predation</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 17 (Autumn 1986), pp. 366-76. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">P. Milgrom and J. Roberts, “Limit Pricing and Entry Under Incomplete Information:<span style="mso-spacerun: yes;"> </span>An Equilibrium Analysis,” <i style="mso-bidi-font-style: normal;">Econometrica</i>, 50 (March 1982), pp. 443-460. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">P. Milgrom and J. Roberts, “Predation, Reputation, and Entry Deterrence,”<i style="mso-bidi-font-style: normal;"> Journal of Economic Theory,</i> 27 (August 1982), pp. 288-312. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>David Genesove and Wallace Mullin, “</span><span lang="EN-US"><a href="http://proquest.umi.com/pqdweb?index=12&did=1105985061&SrchMode=3&sid=5&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1189525844&clientId=5482&aid=2"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Predation and Its Internal Rate of Return: The Sugar Industry, 1887 – 1914</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 37 (Spring 2006), pp. 47-69. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Glenn Ellison and Susan Athey, “Dynamics of Open Source Software,” mimeo, 2006. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">10.Auctions</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Vijay Krishna, <i style="mso-bidi-font-style: normal;">Auction Theory</i>. Academic Press. 2002. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>P. Klemperer, “</span><span lang="EN-US"><a href="http://web.ebscohost.com/ehost/pdf?vid=3&hid=105&sid=5fce4d82-c3b6-4dc5-b8f4-28aa99fb95ea@sessionmgr103"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Auction Theory: A Guide to the Literature</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Journal of Economic Surveys</i>, 13 (July 1999), pp. 227-286. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">P. McAfee and J. McMillan, “Auctions and Bidding,” <i style="mso-bidi-font-style: normal;">Journal of Economic Literature,</i> (June 1987), pp. 699-738. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">P. Milgrom, “Auctions and Bidding: A Primer,” <i style="mso-bidi-font-style: normal;">Journal of Economic Perspectives, </i><span style="mso-spacerun: yes;"> </span>(Summer 1989), pp. 3-22. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz, “</span><span lang="EN-US"><a href="http://docserver.ingentaconnect.com/deliver/connect/aea/00028282/v97n1/s11.pdf?expires=1189528525&id=39405876&titleid=6115&accname=M.I.T.+LIBRARIES&checksum=2375E9737FF15D56A5AF3ED27B083061"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Internet Advertising and the Generalized Second Price Auction</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” American Economic Review, 97 (2007), 242-259. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>K. Hendricks and R. Porter, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00028282/di950063/95p0032k/0.pdf?userID=12aa00dc@mit.edu/01cc99331a62ae880e6640a&backcontext=table-of-contents&config=jstor&dowhat=Acrobat&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">An Empirical Study of an Auction with Asymmetric Information</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, (December 1988), pp. 865-83. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -33pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>J. Kagel, R. Harstad and D. Levin, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00129682/di952692/95p0356b/0.pdf?userID=12aa00dc@mit.edu/01cc99331a62ae880e6640a&backcontext=table-of-contents&config=jstor&dowhat=Acrobat&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Information Impact and Allocation Rules in<span style="mso-spacerun: yes;"> </span>Auctions with Affiliated Private Values: A Laboratory Study</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Econometrica</i>, 55 (1987), pp. 1275-1304. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>D. Lucking-Reiley, “</span><span lang="EN-US"><a href="http://web.ebscohost.com/ehost/pdf?vid=3&hid=108&sid=58d65180-0930-40f9-ad10-f5f41535cc82@sessionmgr106"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Using Field Experiments to Test Equivalence Between Auction Formats: Magic on the Internet</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, 89 (December 1999), pp. 1063-1080. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Susan Athey and Jonathan Levin, “Information and Competition in <country-region wst="on"></country-region><country-region></country-region><country-region></country-region><country-region></country-region><place wst="on"></place><place></place><place></place><place></place>U.S.<place></place><place></place><place></place><place></place><country-region></country-region><country-region></country-region><country-region></country-region><country-region></country-region><br/> <place wst="on"></place><place></place><place></place><place></place>Forest<place></place><place></place><place></place><place></place> Service Timber Auctions,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy</i>, 109 (April 2001), <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">11.Patents and Technology Diffusion</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span></span><span lang="EN-US"><a href="http://econ-www.mit.edu/files/1501"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Tirole, Sections 10.1-10.5, 8.1.3.</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>M. Kremer, “</span><span lang="EN-US"><a href="http://www.jstor.org/journals/00335533.html"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Patent Buy-outs: A Mechanism for Encouraging Innovation</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Quarterly Journal of Economics, </i>(November 1998), pp. 1137-1167. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">J. Bessen and E. Maskin, “Sequential Innovation, Patents, and Imitation,” mimeo. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>J. Green and S. Scotchmer, “On the Division of Profit in Sequential Innovation,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics, </i>26 (Spring 1995), pp. 131-146. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">H. Hopenhayn and M. Mitchell, “Innovation, Variety, and Patent Breadth,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics, </i>32 (Spring 2001), pp. 152-166. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>A. Pakes, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00129682/di952684/95p0488g/0.pdf?userID=12aa00dc@mit.edu/01cc99331411ce899c08af4&backcontext=table-of-contents&config=jstor&dowhat=Acrobat&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Patents as Options: Some Estimates of the Value of Holding European Patent Stocks</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Econometrica</i>, 54 (July 1986), pp. 755-784. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">A. Jaffe, M. Trajtenberg, and R. Henderson, “Geographic Localization of Knowledge Spillovers as Evidenced by Patent Citations,” <i style="mso-bidi-font-style: normal;">Quarterly Journal of Economics, </i>(August 1993), pp. 577-598. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">J. Lerner, “<street wst="on"></street><street></street><street></street><street></street><br/> <address wst="on">Where Does State Street</address><p><street></street><street></street><street></street><street></street>Lead? A First Look at Finance Patents, 1971-2000,” mimeo. </p><p></p></span></p><address wst="on">Where Does State Street</address><p><street></street><street></street><street></street><street></street>Lead? A First Look at Finance Patents, 1971-2000,” mimeo. </p><p></p><p></p><address wst="on">Where Does State Street</address><p><street></street><street></street><street></street><street></street>Lead? A First Look at Finance Patents, 1971-2000,” mimeo. </p><p></p><p></p><address wst="on">Where Does State Street</address><p><street></street><street></street><street></street><street></street>Lead? A First Look at Finance Patents, 1971-2000,” mimeo. </p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>G. Ellison and D. Fudenberg, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00223808/di980603/98p0107e/0.pdf?userID=12aa00dc@mit.edu/01cc99331a62ae880e6640a&backcontext=table-of-contents&config=jstor&dowhat=Acrobat&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Rules of Thumb for Social Learning</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy</i>, 101 (1993), pp. 612-643. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><city wst="on"></city><city></city><city></city><city></city><place wst="on"></place><place></place><place></place><place></place><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Rogers</span><place></place><place></place><place></place><place></place><city></city><city></city><city></city><city></city><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"> and Shoemaker, <i style="mso-bidi-font-style: normal;">The Diffusion of Innovations: A Cross-Cultural Approach</i>, Free Press, 1971. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span>Z. Griliches, “</span><span lang="EN-US"><a href="http://www.jstor.org/cgi-bin/jstor/printpage/00129682/di952535/95p0380o/0.pdf?userID=12aa00dc@mit.edu/01cc99331a62ae880e6640a&backcontext=table-of-contents&config=jstor&dowhat=Acrobat&0.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Hybrid Corn: An Exploration in the Economics of Technological Change</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">," <i style="mso-bidi-font-style: normal;">Econometrica</i> 25 (4) (October 1957), pp. 510-522. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>G. Saloner and A. Shepard, “</span><span lang="EN-US"><a href="http://www.jstor.org/view/07416261/di010190/01p0065h/0?config=jstor&frame=noframe&userID=12aa0086@mit.edu/018dd5531800509df678&dpi=3"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Adoption of Technologies with Network Effects: An Empirical Examination of the Adoption of Automated Teller Machines</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics</i>, 13 (Autumn 1995), pp. 479-501. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">12.Bounded Rationality</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>G. Ellison, “</span><span lang="EN-US"><a href="http://eswc2005.econ.ucl.ac.uk/papers/ESWC/2005/2735/wc3%5b2%5d.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Bounded Rationality in Industrial Organization</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” in R. Blundell, W. Newey and T. Persson (eds.) <i style="mso-bidi-font-style: normal;">Advances in Economics and Econometrics, Theory and Applications, Ninth World Congress</i>, Volume 2, Cambridge: Cambridge University Press, 2006. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Ariel Rubinstein, “On Price Recognition and Computational Complexity in a Monopolistic Model,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy</i>, 101 (1993), 473-484. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Timothy Van Zandt, “Real Time Information Processing as a Model of Organizations with Boundedly Rational Agents,” <i style="mso-bidi-font-style: normal;">Review of Economic Studies</i>, 66 (1999), 633-658 <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-layout-grid-align: none;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>S. Della Vigna and U. Malmendier, </span><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">“</span><span lang="EN-US"><a href="http://web.ebscohost.com/ehost/pdf?vid=3&hid=103&sid=6f985b22-bc0b-4013-85d8-aa0dd04c6c2b@sessionmgr108"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Contract Design and Self-Control: Theory and Evidence</span></a></span><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” <i style="mso-bidi-font-style: normal;">Quarterly Journal of Economics</i>, 119 (2004), 353-402. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-layout-grid-align: none;"><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">S. Della Vigna, Stefano and U. Malmendier, “Paying Not to Go to the Gym,” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, 96 (2006), 694-719. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Hanh Lee and Ulrike Malmendier, “The Bidder’s Curse,” mimeo, 2007.</span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">X. Gabaix and D. Laibson, “</span><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets,” <i style="mso-bidi-font-style: normal;">Quarterly Journal of Economics</i>, 2006.</span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Paul Heidhues and Botond Koszegi, “The Impact of Consumer Loss Aversion on Pricing,” mimeo, 2005. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Emir Kamenica, “Contextual Inference in Markets: On the Informational Content of Product Lines,” mimeo, 2007. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Ran Spiegler, “The Market for Quacks, <i style="mso-bidi-font-style: normal;">Review of Economics Studies</i>, 73 (2006), 1113-1131. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Joel Sobel, “A Model of Declining Standards,” <i style="mso-bidi-font-style: normal;">International Economic Review</i>, 41 (2000), 295-303. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Glenn Ellison, “Evolving Standards for Academic Publishing: A q-r Theory,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy</i>, 110 (2002), 994-1034. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-layout-grid-align: none;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>M. Baye and J. Morgan, “</span><span lang="EN-US"><a href="http://bpp.wharton.upenn.edu/Acrobat/Morgan_AEW_01_23_02.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Price Dispersion in the Lab and on the Internet: Theory and Evidence</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” </span><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Rand Journal of Economics</span></i><span lang="EN-US" style="; COLOR: black; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">, 35 (2004), 449-466.</span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">13Advertising</span><span lang="EN-US" style="; FONT-FAMILY: 'Courier New'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> </span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span></span><span lang="EN-US"><a href="http://econ-www.mit.edu/files/1502"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Tirole, Sections 2.2-2.4, 7.3.</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><br/> <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">G. Butters, “Equilibrium Distribution of Prices and Advertising,” <i style="mso-bidi-font-style: normal;">Review of Economic Studies</i>, 44 (1977), 465-492. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>G.S. Becker and K.M. Murphy, “A Simple Theory of Advertising as a Good or Bad,” <i style="mso-bidi-font-style: normal;">Quarterly Journal of Economics, </i>(November 1993), pp. 941-964. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>P. Milgrom and J. Roberts, “Price and Advertising Signals of Product Quality,” <i style="mso-bidi-font-style: normal;">Journal of Political Economy, </i>94 (1986), pp. 796-821. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span>D. Ackerberg, “Empirically Distinguishing Informative and Prestige Effects of Advertising,” <i style="mso-bidi-font-style: normal;">Rand Journal of Economics, </i>32 (Summer 2001), pp. 316-333. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></b></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -36pt; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span>J. Milyo and J. Waldfogel, “The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart,” <i style="mso-bidi-font-style: normal;">American Economic Review</i>, 89 (December 1999), pp. 1081-1096. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">*<span style="mso-tab-count: 1;"> </span>Jesse Shapiro, “</span><span lang="EN-US"><a href="http://home.uchicago.edu/~jmshapir/advert051906.pdf"><span style="; COLOR: blue; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">A Memory Jamming Theory of Advertising</span></a></span><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">,” mimeo, 2006. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 36pt; LAYOUT-GRID-MODE: char; TEXT-ALIGN: left;"><span lang="EN-US" style="; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt;">Dominique Lauga, “Persuasive Advertising with Sophisticated but Impressionable Consumers,” mimeo, 2007. <p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><p><font face="Calibri"> </font><p></p><font face="Calibri"> <font size="6">论文基本上在下面这三个文件夹中,极其丰富</font></font></p></span></p><p><font face="Calibri"> </font><p></p><font face="Calibri"> <font size="6">论文基本上在下面这三个文件夹中,极其丰富</font></font></p>
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