2015 年,京东员工数超过 10 万。
刘强东说在一个演讲中说:所有的失败,都是人的失败。
「我为合作伙伴创造很多价值,为用户创造很多价值,结果我倒闭了、失败了,我不认为这个世界上有这样的商业模式。如果我们失败了,一定是人出了问题,并不是商业模式出了问题。」
1992 年,刘强东从苏北农村考上中国人民大学,1998 年,在中关村创立京东,2007 年拿到 1000 万美金的第一轮融资,2014 年带领京东赴美上市。
一路走来近 20 年,京东早已从一个三五人的小团队,变成超过 10 万员工的商业帝国。
确保这样一个庞然大物高效运转,一套成熟的管理机制不可或缺,但更源头上是:刘强东会重用什么样的人?
他设计了一套怎样的标准来判断一个人能否和京东长期绑定在一起?
大量阅读了关于刘强东的经典书籍、演讲、内部讲话、报道后,我帮你梳理出以下 7 条:
要做的比说的多的人
不要夸夸其谈的人
首先,我不喜欢夸夸其谈的人,如果一个人说话特别好听,我绝对不要。
我们团队里面,包括我在内,没有特别夸夸其谈的。大家说话水平都一般,说不出来什么高深、伟大的话。
其次,一个不擅长高谈阔论的人如果成功了,那么他靠的一定是脚踏实地去做。
刘强东自己确实也是这样,只有坦诚和实干,没有夸夸其谈。
高瓴资本的张磊在聊为什么投刘强东时说:「当时淘宝已经非常大了,所以大部分互联网创业者都在讲自己要走轻资产模式,其实都是专挑投资人爱听的话说。只有刘强东坦诚实在,一直说自己就是要做重资产模式」。
当时刘强东想要 5000 万美金左右,但张磊说,「我要么一分钱不投,要么就投你 3 亿美金。」
所以,刘强东希望大家也都是简单平实、吃苦耐劳、愿意贡献自己汗水和智慧的人,然后大家一起把事情做了,仅此而已。
要从基层做起的人
博士毕业直接做高管我们不要
招聘管理者,我会分析他的从业经历,一定要从基层做起的人。
举个例子,如果一个人一直念书念到博士,然后直接进入一个超大型企业做工程师,这样的人我不太敢用。
另外,如果是招聘高管,他必须要有国内企业工作经验。纯外企经验的,我们不要。如果他大部分时间在外企或国外工作,那我觉得团队融合和方面会出现问题。
如果是招聘管培生,我们非常严格。
我们有专门的管培生招聘委员会,5 个副总裁亲自把关选人,每个人关注点不一样,有的可能关注生活层面,有的可能关注精神层面,有的可能关注学业层面,综合判断,然后招进来从基层开始培养。
我会亲自给管培生讲很多东西,从最基础的讲起,甚至连怎么走路、怎么吃饭、怎么敬酒都会一一告知,事无巨细,面面惧到。
要诚实的人
说谎的人一律开除,哪怕是副总裁
我最不能容忍的就是说谎。在京东,只要有人说谎被我发现,哪怕他是副总裁,我也一定会将他开除。
京东曾经有个高管,因为上班打卡这样一件小事,被我开除了。
我们对总监级别以上的高管,迟到、请假这些事是不做强制要求的,更不会因为迟到而惩罚。但我们内部有这样一个制度,就是在年底和升职加薪时,对员工有个综合分析,包括参考过去的考勤记录。
这个高管为了追求一份完美的考勤记录,便让秘书帮他打了两回卡,其中一次还是因为要送孩子去上学。
可能对很多公司来说,这并不是什么大惊小怪的事情,更何况还是高管。但在京东不行,我确认了这件事,并且这个高管承认之后,我马上就把他请走了。
这是京东的一条红线,谁也不能碰。
关于诚信,我也通过自己言传身教,让京东人学。为此,我损失一个亿也在所不惜。
2010 年底,我在宿迁出差。时任老虎基金中国区总裁的陈小红给我打电话,沟通投资京东的问题,我们在电话中把价格都谈妥了。
结果,合同还没签呢,另外两家来自香港和上海的基金负责人相继赶到宿迁,把合同捧到我面前,而且只要我签了字,价格就会比老虎基金给我的高 30%。
当时,京东的首席财务官和我的助理都在身边,他们看着我,问我该如何处理。
我当时反问他们:「京东价值观第一点是什么?」
他们回答很干脆:「诚信。」
既然我们将诚信放到了如此高的位置,那么我必然不可能在答应了老虎基金之后,再和其它基金合作,别说价格上涨 30%,就是上涨 300% 我也不可能同意。
那 30% 可是意味着一亿元人民币啊,但我从不后悔,这是我对员工言传身教的过程。我不仅告诉员工应该怎么做,还要身体力行,做到前面。
刘强东还强调做人要正,这是京东人的精神内核。
事实上他在这方面是吃过亏的,刘强东第一次创业是开餐厅,失败了,当时收钱的小女孩跟大厨谈恋爱,俩人把公司所有的钱都给贪了,这给他很大的教训。
无独有偶,刘强东的老对头马云第一次创业也在这方面踩过坑。1992 年,马云创业做海博翻译社,当时翻译社的出纳每天都从公司账上挪走一两百元,好几个月都没人发现。
要有团队精神的人
想升职,必须亲自带出一个接班人
要想成功,只能靠团队,有团队精神非常重要。
首先,只以自己为中心的人,肯定没有团队精神。一遇到问题不说自己,只说别人,抱怨上司是笨蛋、同事不配合。这样的人怎么进行团队合作?
其次,经常抱怨的人,绝对是没有团队精神。抱怨是团队精神的天敌。有人用 90% 的时间来抱怨,10% 的时间来工作,这样的人是没有团队精神的,必须清除。
最后,团队精神还体现在管理者带人上。
你想升职,必须亲自培养出一个可以接替自己职位的人。否则你升职了,你的职位由谁来接替?
我们会给所有管理人员一年的时间,找到可以替代他的人员,当然这个人员要经过全面深入的调查、考核和认可。
如果找不到,那么新的业务不会给这个管理人员,升职加薪的机会也不会给他。如果两年还是找不到,必须离职。
能力很强,但价值观不行的人
我宁愿职位空着,也不会用
人的价值观永远是第一位的,价值观匹配后,再考虑能力问题。
京东综合价值观和能力量化标准,把员工分为 5 类:
1、钢:能力、业绩不错,价值观也匹配,这样的员工要占 80%。
2、金子:价值观很匹配,业绩能力也很好。这样的应占20%,有可能是管理者,也有可能是技术员。
3、铁:价值观匹配,但是能力稍差。这种我们至少给一次机会,给他培训,或者看他是否有别的喜好和才能,进而提供转岗机会。
4、废铁:能力不行,价值观不匹配。这种我们不会用。
5、铁锈:能力很强,价值观不匹配的。
最后一种人,很多老板都拿不定注意,但这种人是我第一时间要干掉的。铁锈比废铁还糟糕,应该手快一点,抡起大锤砸铁锈。
全世界最大的铁锈是谁?希特勒。
铁锈能力强,但腐蚀性也强。这种人会成为群体的领导,口才很好,又有能力。有一天如果他对公司进行破坏,会造成很大的影响力和杀伤力。
对于铁锈,不管公司业绩有多大对的损失,我们一分钟都不留,宁愿职位空着,宁愿这一块我不做,我也不让铁锈在这里。

[size=0.65385em]HENNEPIN COUNTY SHERIFF’S OFFICE – VIA AP
Liu Qiangdong, also known as Richard Liu, the founder of the Beijing-based e-commerce site JD.com.While the Hennepin County Attorney’s Office assesses whether to charge Chinese billionaire Richard Liu with sexual assault, his alleged victim has told police he raped her in her apartment after a night of drinking as she pleaded with him to stop, the Star Tribune has learned.
News of Liu’s arrest more than two months ago made headlines across the world and especially in China, where he is an internet entrepreneur and one of the country’s wealthiest men. Few details of what happened that night have been made public, and Minneapolis police have declined to discuss the case. The County Attorney’s Office has not set a timeline for when it will make a decision.
The Star Tribune has reviewed text messages, portions of the 21-year-old alleged victim’s interviews with police, and other documents that piece together her account of the night leading up to Liu’s arrest, which occurred when he was studying in an elite doctoral program for Chinese executives at the University of Minnesota’s Carlson School of Management.
Liu, 45, also known as Liu Qiangdong, is the founder of Beijing-based JD.com, an e-commerce site similar to Amazon with more than 300 million customers. Liu has an estimated net worth of $5.4 billion.
“I’m a normal student,” the alleged victim begged Liu, according to an account she gave police regarding the Aug. 31 incident, shared by a source with the Star Tribune. “You have a family. I don’t want to do that. I don’t want to do this.”
“He didn’t listen to me,” she would go on to tell police.
The alleged victim, a native of China, is studying business and hoping to obtain a doctorate. Her Florida-based attorney, Wil Florin, who also has an office in Bloomington, said she has fully cooperated with police and “stands ready to cooperate with the county attorney.”
Liu returned to China shortly after his release from jail. Jill Brisbois, a Minneapolis attorney who represents Liu, said that her client committed no wrongdoing.
“Richard maintains his innocence, has cooperated fully with the investigation, and was quickly released by police without any restriction on his travel and without being required to post bail,” Brisbois said in a statement this week. “We believe his innocence will be apparent once a determination has been made and all evidence is disclosed to the public.”
The Star Tribune reviewed text messages the alleged victim sent from her apartment near campus.
“I didn’t do it willingly … I want to escape,” she texted a friend in Mandarin, adding that Liu was in her bed. “I couldn’t escape. How could I know that Qiangdong Liu would come to mess with me. I’m just a normal girl. I’m not eyeing anyone’s deep pocket. I repeatedly begged him not to touch me.”
‘I told him no’
In 2017, the Carlson School launched its four-year doctoral program for Chinese executives in collaboration with Tsinghua University in Beijing. It’s described by the U as a professional degree program for high-level executives in China and is “tailored for top executives in Chinese business.” Students pay an average of $75,000 to the Carlson School to attend the four-year program.
So far, 236 executives have enrolled in the program with an average age of 50, with 20 years of work experience. While most of the classes are taught at Tsinghua, summer residency programs take place in Minneapolis. Liu was among a group that was in town that week in late August. In addition to classes, the U hosted social events, university documents show. On Aug. 30, the doctoral students attended a morning class on “global branding,” followed by a visit to General Mills. The U then arranged for them to attend the Gophers’ first football game of the season, along with a buffet dinner at TCF Bank Stadium.
Instead, Liu, through an assistant, paid for a dinner for himself and about 15 of his classmates and fellow executives at Origami, a Japanese restaurant in the Uptown area of Minneapolis, a source said.
According to a source’s account of that night:
The alleged victim, who was one of 10 student volunteers, was asked to join the executives at the dinner, which she was told was held to honor the volunteers. She agreed, but then discovered on the day of the dinner she was the only volunteer invited, so she received permission to allow a male friend and fellow volunteer to join her.
About 20 people attended the dinner, including the male executives, the alleged victim, her friend and the executives’ three female assistants.
According to the source, she was seated at the end of the executives’ table, next to Liu. The assistants and her friend sat at another table.
Florin, the alleged victim’s lawyer, confirmed that she attended a dinner where the liquor flowed.
“The executives toasted each other and repeatedly toasted my client,” Florin said. “She felt coerced to drink and acknowledge their toasts and became intoxicated.”
Florin said that twice during the night, one of Liu’s assistants asked her male friend to accompany her to go out and buy more wine. Receipts from a nearby liquor store provided to the Star Tribune show they spent more than $3,600 on 32 bottles of wine.
The source said that at some point during the evening, the alleged victim’s male friend received a phone call to accompany another Chinese executive to dinner a half-hour’s drive from Origami, and he left.
After the dinner at Origami, the source said that the alleged victim wanted to go home and asked one of Liu’s assistants to summon her a car from a ride service. She walked out of the restaurant as Liu’s driver pulled up in a black SUV. She thought it was the ride service and got in the vehicle, the source said, and Liu got in behind her.
The source said that with Liu’s assistant in the front seat, the driver took them to an ivy-covered mansion in south Minneapolis. She got out and realized that she was unfamiliar with where she was. She reiterated her desire to go home, and resisted going inside. After a brief confrontation they got back in the SUV.
“He dragged me into the vehicle,” she later wrote in a text message to a friend. “He started to make physical advances inside the vehicle. I begged him to stop but he didn’t listen. …”
A source said that at about 11 p.m. the limo driver pulled up at the woman’s apartment complex near the university. She got out and Liu followed her, telling the driver and the assistant he would be right back, she would tell police. The woman unlocked her apartment door and Liu followed inside.
Inside the apartment, she told police, he pulled off her sweater over her protests. She said that Liu told her she could be just like Wendi Deng, the Chinese-born ex-wife of Australian media executive Rupert Murdoch.
“I told him ‘no’ several times,” she told police. She also told police that he tried to pull off her skirt and bra, held her arms and tried to throw her onto her bed.
“We were battling against each other on the bed and finally I escaped from him and went back to the living room and put the bra back on again,” she said in the interview. “Finally, he just threw me onto the bed. He was on me. He was heavy. I tried to push him away. But he was on top of me … and then he raped me.”
Afterward, the woman chronicled to friends what happened in text messages over WeChat, a Chinese social messaging system.
“Liu Qiangdong is in my bed,” she wrote at 2:05 a.m. Friday “He forcibly took me away last night and couldn’t escape,” she wrote in a second message.
“I was slept by him,” she wrote, the Mandarin idiom for being raped. “I didn’t do it willingly … I want to escape.”
“What can he do to you if you call the police?” one friend asked.
“He is going to exercise his power. You underestimate him,” the alleged victim wrote. “Don’t call the police.”
According to a source, the 21-year-old also sent a text to the male friend who had accompanied her that night, telling him of the sexual assault. He drove to her apartment complex and called 911 from outside.
When police arrived at the apartment at about 3 a.m., they placed Liu in a patrol car and questioned him, but the alleged victim told police said she did not want them to investigate. Rather than arrest Liu, police drove him to the Ivy Hotel, where he had a penthouse suite, a source said.
Friends eventually convinced the alleged victim to go to the hospital for a sexual assault exam, and accompanied her there, the source said.
Florin, the alleged victim’s attorney, said that over the course of Friday, staffers with the U’s doctoral program learned of the alleged rape. Police were called, and on Friday evening they met with the victim on campus, where she gave a statement.
Liu, meanwhile, also arrived at the Carlson School on Friday evening, unaware that police were there. He was arrested and taken to the Hennepin County jail.
The source said that the alleged victim, still fearful, remained unwilling to pursue an investigation and Liu was released on Saturday. But by Saturday evening, after more discussions with friends, she made a final decision to pursue a case against Liu, and again reached out to police. The following day, Liu returned to China.
Awaiting a decision
University of Minnesota spokeswoman Caitlin Hurley has declined to discuss the allegations.
“The University of Minnesota cannot comment, per Federal law, on matters related to any specific allegations involving any student at the University of Minnesota,” she wrote in an e-mail.
Brisbois, one of Liu’s attorneys, also reiterated that she could not discuss the case.
“We are not at liberty to discuss this investigation nor share evidence with the media right now because we respect and do not want to interfere with the judicial process, Brisbois said via e-mail. It is unfair for the Star Tribune to publish a one-sided story when the prosecutors are still considering the case.”
Darcy Horn, a spokeswoman for the Minneapolis Police, declined to comment, referring questions to the Hennepin County Attorney’s Office.
The Hennepin County Attorney’s Office has set no deadline for when it will make a charging decision.
“We’ve got the case,” said Chuck Laszewski, a spokesman for prosecutor’s office. “We’re looking it over closely. When we make a decision, we’ll let everybody know.”
杨明凡 发表于 2018-11-3 16:45
2015 年,京东员工数超过 10 万。刘强东说在一个演讲中说:所有的失败,都是人的失败。「我为合作伙伴创造很 ...
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