【作者(必填)】Robert J. Dolan

【文题(必填)】Strategic Marketing Management

【年份(必填)】

• Series: Practice of Management Series
• Paperback: 637 pages
• Publisher: Harvard Business Review Press (February 1, 1992)
• Language: English
• ISBN-10: 0875843107
• ISBN-13: 978-0875843100
  

【全文链接或数据库名称(选填)】https://archive.org/details/strategicmarketi00robe