如果你没有时间看完《哈佛商业评论》每篇文章,那么只读这十篇好了!
十位作者和文章均是杂志编辑挑选的,原文介绍见
这里。
我只是做了些搜集和整理而已,加上了目录(已链接)和作者照片。希望能对大家有所启发。其中5、6两篇未找到全文,仅有摘要。好在关于平衡计分卡的书都早已有了中文版,影响不大。
文章目录及简介如下:
1) "
Meeting the Challenge of Disruptive Change," by
Clayton M.Christensen and
Michael Overdorf, explains why so few establishedcompanies innovate successfully.
2) "
Competing on Analytics," by
ThomasH. Davenport, explains how to use data-collection technology andanalysis to discern what your customers want, how much they're willingto pay, and what keeps them loyal.
3) "
Managing Oneself," by
Peter F.Drucker, encourages us to carve our own paths by asking questions suchas, "What are my strengths?" and "Where do I belong?"
4) "
What Makes aLeader?" Not IQ or technical skills, says
Daniel Goleman, but emotionalintelligence.
5) "
Putting the Balanced Scorecard to Work," by
Robert S.Kaplan and
David P. Norton, includes practical steps and examples fromcompanies that use the balanced scorecard to measure performance andset strategy.
6) "
Innovation: The Classic Traps," by
Rosabeth MossKanter, advocates applying lessons from past failures to yourinnovation efforts. She explores four problems and offers remedies foreach.
7) "
Leading Change: Why Transformation Efforts Fail," by
John P.Kotter, argues that transformation is a process, not an event. It takesyears, not weeks, and you can't skip any steps.
8) "
Marketing Myopia,"by
Theodore Levitt, introduces the quintessential strategy question,"What business are you really in?"
9) "
What Is Strategy?" by
Michael E.Porter, argues that rivals can easily copy your operationaleffectiveness, but they can't copy your strategic positioning--whatdistinguishes you from all the rest.
10) "
The Core Competence of theCorporation," by
C.K. Prahalad and
Gary Hamel, argues that a diversified company is like a tree: the trunk and majorlimbs its core products, branches its business units, leaves and fruitits end products. Nourishing and stabilizing everything is the rootsystem: its core competencies.