全部版块 我的主页
论坛 新商科论坛 四区(原工商管理论坛) 商学院
7118 11
2010-01-08
如果你没有时间看完《哈佛商业评论》每篇文章,那么只读这十篇好了!
十位作者和文章均是杂志编辑挑选的,原文介绍见这里
我只是做了些搜集和整理而已,加上了目录(已链接)和作者照片。希望能对大家有所启发。其中5、6两篇未找到全文,仅有摘要。好在关于平衡计分卡的书都早已有了中文版,影响不大。

文章目录及简介如下:
1) "Meeting the Challenge of Disruptive Change," by Clayton M.Christensen and Michael Overdorf, explains why so few establishedcompanies innovate successfully.
2) "Competing on Analytics," by ThomasH. Davenport, explains how to use data-collection technology andanalysis to discern what your customers want, how much they're willingto pay, and what keeps them loyal.
3) "Managing Oneself," by Peter F.Drucker, encourages us to carve our own paths by asking questions suchas, "What are my strengths?" and "Where do I belong?"
4) "What Makes aLeader?" Not IQ or technical skills, says Daniel Goleman, but emotionalintelligence.
5) "Putting the Balanced Scorecard to Work," by Robert S.Kaplan and David P. Norton, includes practical steps and examples fromcompanies that use the balanced scorecard to measure performance andset strategy.
6) "Innovation: The Classic Traps," by Rosabeth MossKanter, advocates applying lessons from past failures to yourinnovation efforts. She explores four problems and offers remedies foreach.
7) "Leading Change: Why Transformation Efforts Fail," by John P.Kotter, argues that transformation is a process, not an event. It takesyears, not weeks, and you can't skip any steps.
8) "Marketing Myopia,"by Theodore Levitt, introduces the quintessential strategy question,"What business are you really in?"
9) "What Is Strategy?" by Michael E.Porter, argues that rivals can easily copy your operationaleffectiveness, but they can't copy your strategic positioning--whatdistinguishes you from all the rest.
10) "The Core Competence of theCorporation," by C.K. Prahalad and Gary Hamel, argues that a diversified company is like a tree: the trunk and majorlimbs its core products, branches its business units, leaves and fruitits end products. Nourishing and stabilizing everything is the rootsystem: its core competencies.

HBR_10 Must Read.pdf
大小:(5.67 MB)

只需: 2 个论坛币  马上下载


二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

全部回复
2010-1-8 11:47:08
感谢楼主分享
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

2010-3-14 20:41:37
为什么没有连接了?想看到marketing myopia 1# lw379
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

2010-3-14 21:57:52
留个记号,等没流量费时候来下
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

2010-3-15 14:37:55
多谢分享!
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

2010-3-15 17:43:33
留个记号,等没流量费时候来下
本文来自: 人大经济论坛 详细出处参考:http://www.pinggu.org/bbs/viewth ... &from^^uid=667558
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

点击查看更多内容…
相关推荐
栏目导航
热门文章
推荐文章

说点什么

分享

扫码加好友,拉您进群
各岗位、行业、专业交流群