英文文献：Dynamic Informative Advertising of New Experience Goods-新体验商品的动态信息广告
英文文献作者：Saak, Alexander E.
英文文献摘要：
This paper analyzes the optimal informative advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous buyers. Under certain conditions, the advertising rate first increases and then decreases over the marketing cycle with a peak occurring at the end of the introductory period when prices are low. Advertising lowers introductory prices but also shortens the period during which they are offered. Advertising raises the share of consumers who know their valuation in the long-run but not necessarily in the short-run

本文分析了垄断者在一段时间内向一群异质购买者销售一种新体验商品的最优信息广告和价格政策。在某些情况下，广告率在整个营销周期中先上升后下降，在价格较低时出现一个高峰。广告会降低入门价格，但也会缩短提供产品的时间。广告提高了那些知道自己长期价值但不一定知道短期价值的消费者的份额