【作者(必填)】F Dost, U Phieler, M Haenlein, B Libai

【文题(必填)】Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

【年份(必填)】2018

【全文链接或数据库名称(选填)】https://journals.sagepub.com/doi/abs/10.1177/0022242918817000

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