Title: Marketing performance measurement and firm performance: Evidence from the European high-technology sector


Author(s): Don O'Sullivan, Andrew V. Abela, Mark Hutchinson

Journal: European Journal of Marketing2009 43 5/6 843 - 862http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1793096

http://chinesesites.library.ingentaconnect.com/content/mcb/007/2009/00000043/f0020005/art00015