Tony Proctor "Essentials of Marketing Research" Fourth Edition
Financal Times Management | English | 2005-07-10 | ISBN: 0273694944 | 616 pages | PDF | 15,6 MB




Tony Proctor's Essentials of Marketing Research 4th edition offers astreamlined, traditional introduction to all the major concepts in thefield of marketing research. He also discusses new developments,particularly in the areas of qualitative data analysis and marketingdecisions support systems. Ideal for undergraduates studying marketingresearch for the first time, MBA students, as well as anyone who seeksa basic understanding of the topic.