Sales Management Analysis and Decision Making6th edition. — South-Western College Pub., 2004. — 436 p.The sixth edition of Sales Management: Analysis and Decision Making has several important strengths. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. These interactions with practicing professionals and students ensure that the text covers the appropriate sales management topics and employs effective pedagogy. This new edition continues what has been effective in previous editions, but contains changes that improve content and pedagogy. The key strengths of the sixth edition include:
The 10 modules and paperback format from the previous edition are maintained.
This makes it easy for professors to cover… Categories:Business\\Marketing: Advertising Language:english File:PDF, 6.03 MB