JM上的文章,每年评选一次,从过去发表过的所有文章里头评选出最优秀的一篇来。
如果,我是说如果,没有足够时间阅读或者浏览JM上所有文章的话,从我今天发布的几个奖项里头挑选一些来读可以算是一条捷径。
大师们写的东西,读读总是有好处的。
老师常说,不会写不要紧,现在重要的是多多读、细细读、好好读;不知道要读什么也够头疼的,所以我今天发几份JM和JMR编委们评选出来的最优和获奖论文,以飨众版友。
老规矩,还是免费送,pinggu是个讲究成本的论坛,鄙人还是喜欢发附件不收论坛币,只希望版友们对于未付出些许“代价”就获得的东西也能给予足够的重视。
【介绍Louis W. Stern Award这个奖】:
Louis W. Stern Award
The Louis W. Stern Award, established by Louis W. and Rhona L. Stern in 1999 through the American Marketing Association Foundation (AMAF), recognizes the outstanding article, in a widely recognized and highly respected refereed journal, which has made a significant contribution to the literature on marketing and channels distribution. Named for the John D. Gray Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management at Northwestern University, the award is intended to encourage the academic community to continue to produce high quality academic research in the field of marketing channels and distribution.
Stern has been involved in the AMA for decades and has received numerous honors for his exceptional contributions to the marketing community, including1989 Marketing Educator of the Year and 1994 AMA/Irwin Distinguished
Marketing Educator Award. Stern’s individual research efforts have resulted in published articles in a wide array of marketing, legal and behavioral science journals. Stern has also been a consultant to several national
companies including IBM, Ford, Hewlett Packard and S.C. Johnson. He hopes that, with the continuous evolvement of the field of marketing this award will help people see how invaluable these individuals’ contributions are to
developing the marketing community.
Eligibility
An article will be eligible for award consideration each year between three and eight calendar years after publication in an refereed journal in any applied or basic discipline. Once the eight-year eligibility time has passed,
an article will no longer be eligible for consideration. Nomination of articles is accepted in March and April and a winner is selected in June. The ward is presented at the AMA Winter Educators’ Conference.
Selection Criteria
A panel of three judges select the winner. Each judge is to be either a member of the AMA Interorganizational Special Interest Group (SIG) or a recognized expert in the field. These three judges are selected by the Chair of the
Interorganizational Special Interest Group. Evaluation criteria used by the judges in reviewing articles for the Louis W. Stern Award include:
Quality of the article’s contribution to theory and practice.
Originality of the article.
Technical competence in the execution of the research.
Impact on the field of channels of distribution.
【附录上历年获奖文章】
Louis W. Stern Award Recipients
2009
Joseph P. Cannon and Christian Homburg
"Buyer-Supplier Relationships and Customer Firm Costs"
Journal of Marketing, January 2001
2008
Kenneth H. Wathne and Jan B. Heide
"Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions"
Journal of Marketing, October 2000
2007
Sandy D. Jap and Shankar Ganesan
"Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment"
Journal of Marketing, May 2000
2006
Joe Cannon and Bill Perreault
"Buyer-Seller Relationships in Business Markets"
Journal of Marketing, November 1999
2005
Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood
“Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces”
Journal of Marketing, July 1997
2004
Aric Rindfleisch and Jan Heide
"Transaction Cost Analysis: Past, Present, and Future Applications"
Journal of Marketing, October 1997
2003
Jakki Mohr, Robert Fisher, and John Nevin
"Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control"
Journal of Marketing, July 1996
2002
James R. Brown and Robert F. Lusch
"Interdependency, Contracting and Relational Behavior in Marketing Channels"
Journal of Marketing, October 1996
2001
Jan B. Heide
“Interorganizational Governance in Marketing Channels”
Journal of Marketing, January 1994
2000
Erin Anderson and Bart Weitz
“The Use of Pledges to Build and Sustain Commitment in Distribution Channels”
Journal of Marketing, February 1992