JM上的文章，每年评选一次，从过去发表过的所有文章里头评选出最优秀的一篇来。
如果，我是说如果，没有足够时间阅读或者浏览JM上所有文章的话，从我今天发布的几个奖项里头挑选一些来读可以算是一条捷径。
大师们写的东西，读读总是有好处的。
老师常说，不会写不要紧，现在重要的是多多读、细细读、好好读；不知道要读什么也够头疼的，所以我今天发几份JM和JMR编委们评选出来的最优和获奖论文，以飨众版友。
老规矩，还是免费送，pinggu是个讲究成本的论坛，鄙人还是喜欢发附件不收论坛币，只希望版友们对于未付出些许“代价”就获得的东西也能给予足够的重视。

【介绍Louis W. Stern Award这个奖】：
Sheth Foundation/Journal of Marketing Award

The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001, under the umbrella of the American Marketing Association Foundation (AMAF).  The award, given annually at the Winter AMA Marketing
Educators' Conference, honors the best article published in the Journal of Marketing  that has made long term contributions to the field of marketing.
It  is named in recognition of the generous donations of the Sheth Foundation to the AMAF and the outstanding career contributions to the field of marketing of Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Emory University.  The award recognizes scholarship based on the benefits of time and hindsight and will acknowledge contributions and outcomes made to marketing theory.

Eligibility

An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the sixth through tenth years after its publication in the Journal of Marketing.  Once the ten-year eligibility time has passed, an article will no longer be eligible for consideration.  Winners, as appropriate, may be invited by the Editor of the Journal of Marketing to submit a guest editorial column for inclusion in the issue announcing the award.

Selection Criteria

The judges will be the members of the Editorial Board of the Journal of Marketing.  Evaluation criteria that will be used by the judges in reviewing articles for the Award include:

Quality of the article’s contribution to theory and practice.
Originality of the article.
Technical competence in the execution of the research.
Impact on the field of marketing.

【录上历年获奖文章】

Sheth Foundation/Journal of Marketing Award Recipients

2008
Ellen Garbarino and Mark S. Johnson
"The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships"
Journal of Marketing Volume 63, Number 2 (April 1999)

2007
Richard L. Oliver
"Whence Consumer Loyalty"
Journal of Marketing Volume 63 (Special Issue 1999)

2006
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey
"Market-Based Assets and Shareholder Value: A Framework for Analysis"
Journal of Marketing Volume 62, Number 1 (January 1998)

2005
Donna L. Hoffman and Thomas P. Novak
“Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”
Journal of Marketing Volume 60, Number 3 (July 1996)

2004
Shelby D. Hunt and Robert M. Morgan
"The Comparative Advantage Theory of Competition"
Journal of Marketing Volume 59, Number 2 (April 1995)

2003
George S. Day
"The Capabilities of Market-Driven Organizations"
Journal of Marketing Volume 58, Number 4 (October 1994)

2002
Kevin L. Keller
"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Journal of Marketing Volume 57, Number 1 (January 1993)

2001
Bernard J. Jaworski and Ajay K. Kohli
"Market Orientation: Antecedents and Consequences"
Journal of Marketing Volume 57 (July 1993)