Platform: The Art and Science of Personal Branding
by Cynthia Johnson  (Author)

About the Author
CYNTHIA JOHNSON is the cofounder of the Los Angeles–based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed her as one of the 20 digital marketing people to follow, and Mashable named her the third most important marketer to follow on Snapchat (#CyninLA). Johnson sits on the advisory board for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. Cynthia is a global keynote speaker and has addressed companies and events such as Alibaba in China, World Government Summit in Dubai, and Global Ventures Summit in Indonesia and Mexico, as well as USC's Marshall School of Business and Stanford's Igniter program. Her work has been featured in Inc., Forbes, and TIME and she has advised on the social media, branding, and viral campaigns for companies such as Vans, Levi's, and the Susan B. Komen Foundation. Visit cynthialive.com.

About this book
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Contents
Introduction: Truth Be Told
1 The Case for Personal Branding
2 Define Your Own Metrics for Success
3 You Are Who You Say You Are
4 The Four Elements of Your Personal Brand
5 Create Your Brand Message and Build Your Digital Assets
6 Rumor Has It
7 Perception Is Reality
8 Let’s Play a Game
9 A Three-Way with a Robot
10 Everyone Is Known for Something
11 You Can Never Be a Prophet in Your Own Land
Epilogue: Your Personal Brand Needs a Growth Strategy
Notes
Acknowledgments
Index

Length: 224 pages
Publisher: Lorena Jones Books (February 5, 2019)
Language: English
ISBN-10: 0399581375
ISBN-13: 978-0399581373