PART I. NEW PRODUCTS AND EXISTING PRODUCT PORTFOLIO
MANAGEMENT
Chapter 1. Investment in Facility Flexibility for Early Market Entry under Competitive
Uncertainty 3
richard m. franza and cheryl gaimon
Chapter 2. Demand Modeling in Product Line Trimming: Substitutability and
Variability 39
juin-kuan chong, teck-hua ho and christopher s. tang
PART II. SUPPLY CHAIN COORDINATION
Chapter 3. Coordinated Pricing and Production/Procurement Decision: A Review 65
candace a. yano and stephen m. gilbert
Chapter 4. Contractual Relationships and Coordination in Distribution Channels 105
ganesh iyer and v. padmanabhan
Chapter 5. Quantity Discounts for Supply Chain Coordination 133
s. chan choi, lei lei, and qiang wang
PART III. INTERFACES IN THE INTERNET SPACE
Chapter 6. Pricing Internet Service 175
richard steinberg
Chapter 7. Usage Volume and Value Segmentation in Business Information Services 203
t.c.a. bashyam and uday s. karmarkar
Chapter 8. Collaboration in E-Business: Technology and Strategy 227
amiya k. chakravarty
PART IV. FIELD STUDIES AND REAL-WORLD EVIDENCE
Chapter 9. Levers for Improving the NPD Time and Financial Performance 259
akhilesh bajaj, sunder kekre, and kannan srinivasan
Chapter 10. Platform Products: Theory and Evidence from International Practice Linking
Manufacturing, Marketing, and Product Design 277
k. ravi kumar and george c. hadjinicola
Chapter 11. The Marketing-Manufacturing Interface: Strategic Issues 311
uday s. karmarkar and milind m. lele
Index 329