TITLE:Consumer Purchasing Behavior Analysis on Impulse Buying
AUTHOR:I.G.A Prita Dewi Maharani (1) Gede Sri Darma (2)
ABSTRACT
Retail business actors are required to be able to keep up with the times that aim to
innovate in the field of product availability, know customer needs, services provided and also
see the behavior of current consumers. Currently there are many modern shopping places in
the urban community, namely lisfestyle center. In accordance with the formulation of the
problem proposed, the purpose of this research is to find out Hedonic Shopping Motivation,
Visual Merchandising, positive emotion, price discount affect Impulse Buying at Mall Bali
Galeria.