【作者(必填)】
Jagmohan S. Raju
, V. Srinivasan
, Rajiv Lal

【文题(必填)】
The Effects of Brand Loyalty on Competitive Price Promotional Strategies【年份(必填)】
1990
【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.36.3.276