hilbert_jiang 发表于 2019-5-22 17:22 
太贵了，兄弟。你起码给个内容介绍吧。
Table of Contents:
Section 1 Instructor Resources, Chapter Features, and Case Overview. 1
Section 2 Using a Strategy Simulation in Your Course:
The Compelling Benefits, What’s Involved, and How to Proceed. 12
Section 3 Organizing Your Course, Deciding What the Workload Should Be,
and Settling on Specific Assignments. 41
Section 4 Sample Syllabi and Daily Course Schedules. 75
Section 5 Lecture Notes for Chapters 1-12. 108
Chapter 1 What is Strategy and Why is it Important?. 109
Chapter 2 Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy. 117
Chapter 3 Evaluating a Company’s External Environment. 130
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness. 142
Chapter 5 The Five Generic Competitive Strategies – Which One to Employ?. 155
Chapter 6 Strengthening a Company’s Competitive Position. 166
Chapter 7 Strategies for Competing in International Markets. 180
Chapter 8 Corporate Strategy: Diversification and The Multibusiness Company. 194
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability
and Strategy. 212
Chapter 10 Building an Organization Capable of Good Strategy Execution. 223
Chapter 11 Managing Internal Operations: Actions that Promote Good
Strategy Execution. 234
Chapter 12 Corporate Culture and Leadership: Keys to Good Strategy Execution. 244
Section 6 Teaching Notes. 255
Case 1 Mystic Monk Coffee. 256
Case 2 Billcutterz.com: Business Model, Strategy, and The Challenges
of Exponential Growth. 264
Case 3 Whole Foods Market in 2014: Vision, Core Values, and Strategy. 272
Case 4 Papa John’s International, Inc.. 290
Case 5 Under Armour’s Strategy in 2014: Potent Enough to Win Market
Share Away from Nike and Adidas?. 308
Case 6 lululemon athletica, Inc., in 2014: Can the Company Get Back on Track?. 327
Case 7 Lagunitas Brewing Company, Inc.: 2013. 349
Case 8 Tiffany’s Little Blue Box: Does It Have Any Strategic Significance?. 361
Case 9 Panera Bread Company in 2014: Can a Slowdown in the
Company’s Growth Be Avoided?. 384
Case 10 Chipotle Mexican Grill in 2014: Will Its Strategy Become the Model
for Reinventing the Fast-Food Industry?. 399
TABLE OF CONTENTS
iii Instructor’s Manual for Crafting and Executing Strategy, 20th Edition
iii
TABLE OF CONTENTS
Case 11 Sirius XM Satellie Radio Inc. in 2014: On Track to Succeed
After a Near-Death Experience?. 413
Case 12 Sony Music Entertainment and the Evolution of the Music Industry. 438
Case 13 Vera Bradley in 2014: Will the Company’s Strategy Reverse
its Downward Trend? . 450
Case 14 J. Crew in 2014: Will Its Turnaround Strategy Improve Its Competitiveness? . 459
Case 15 The United Methodist Church: Challenges to its Ministerial Mission in 2014. 481
Case 16 Nucor Corporation in 2014: Combating Low-Cost Foreign Imports
and Depressed Market Demand for Steel Products. 486
Case 17 Tesla Motors’ Strategy to Revolutionize the Global Automotive Industry . 505
Case 18 Tata Motors in 2014: Its Multibrand Approach to Competing in the
Global Automobile Industry. 518
Case 19 Deere & Company in 2014. 530
Case 20 Wal-Mart in Africa. 546
Case 21 PepsiCo’s Diversification Strategy in 2014. 560
Case 22 The Walt Disney Company: Its Diversification Strategy in 2014. 573
Case 23 Robin Hood. 583
Case 24 Dilemma at Devil’s Den. 592
Case 25 Southwest Airlines in 2014: Culture, Values, and Operating Practices. 598
Case 26 Nordstrom: Focusing on Culture of Service . 616
Case 27 Employee Training & Development at Ritz-Carlton: Fostering an
Exceptional Customer Service Culture.. 624
Case 28 Amazon’s Big Data Strategy. 632
Case 29 NCAA Athletics: Are Its Amateurism and Financial Assistance
Policies 2014. 642
Case 30 TOMS Shoes: A Dedication to Social Responsibility. 651
Case 31 Samsung’s Environmental Responsibility. 656
Plus
Chapter 1 to Chapter 12 lecture's ppt
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