【作者(必填)】Priya Raghubir, Tyzoon T. Tyebjee and Ying-Ching Lin

【文题(必填)】The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?

【年份(必填)】2009

【全文链接或数据库名称(选填)】https://www.nowpublishers.com/article/Details/MKT-009

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