The Marketing Audit Handbook
The marketing audit
How to use the checklists
List 1 Marketing strategy and planning
List 2 Product/service range
List 3 The service element in marketing
List 4 Company performance
List 5 Export marketing
List 6 Marketing information: systems and use
List 7 Market size and structure
List 8 Future market
List 9 The salesforce and its management
List 10 Customer care and support staff’s role in marketing
List 11 Cross-selling and internal marketing
List 12 The agency system
List 13 Non-personal promotion: methods and media
List 14 The distributive system
List 15 The buying process
List 16 Analysing lost business
List 17 Introducing new products/services
List 18 User industries
List 19 Key customer marketing
List 20 Competitive intelligence
List 21 Physical distribution and packaging
List 22  Industry contacts
List 23 Pricing
List 24 Images and perceptions
List 25 Quality in marketing
List 26 Non-differentiated products and com
List 27 Service businesses
List 28 Product/service financial information