Starting a Business All-in-One For Dummies For Dummies, 2nd Edition
by Bob Nelson (Author), Eric Tyson (Author)

About the Author
Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.
Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.

About this book
Starting a business? Don't sweat it!
With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles.
Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources.

• Start up a dream business from scratch
• Write a winning business plan
• Secure financing
• Manage your risks successfully
• Navigate your first year of operation
  

If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

Brief contents
Introduction
Book 1: Moving from Idea to Reality
    Chapter 1: Your Business in Context
    Chapter 2: Refining and Defining Your Business Idea
    Chapter 3: Creating a Business Model
    Chapter 4: Finding Your Target Market
    Chapter 5: Considering a Franchise
Book 2: Planning for Your Business
    Chapter 1: Writing a Business Plan
    Chapter 2: Finding the Funding
    Chapter 3: Setting Your Franchise’s Wheels in Motion
    Chapter 4: Starting a Home-Based Business
    Chapter 5: Creating an Online Presence for Your Business
    Chapter 6: Starting with the Right Legal Structure
Book 3: Handling Your Finances
    Chapter 1: Setting Up the Books
    Chapter 2: Reporting Profit or Loss in the Income Statement
    Chapter 3: Showing Financial Condition in the Balance Sheet
    Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
    Chapter 5: Controlling Costs and Budgeting
    Chapter 6: Satisfying the Tax Man
Book 4: Managing Your Business
    Chapter 1: Tackling the Hiring Process
    Chapter 2: Setting Goals
    Chapter 3: Embracing Corporate Social Responsibility
    Chapter 4: Managing with Technology
    Chapter 5: Delegating to Get Things Done
Book 5: Marketing and Promotion
    Chapter 1: Optimizing Your Marketing Program
    Chapter 2: Laying a Foundation for Growth
    Chapter 3: Taking Stock of Your Business Image
    Chapter 4: Forging Your Brand
    Chapter 5: Creating Marketing Communications That Work
    Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Book 6: Staying in Business
    Chapter 1: Developing Employees Through Coaching and Mentoring
    Chapter 2: Keeping Your Customers Loyal
    Chapter 3: Cultivating a Growing Business
Index

Series: For Dummies (Business & Personal Finance)
Pages: 600 pages
Publisher: For Dummies; 2 edition (May 29, 2019)
Language: English
ISBN-10: 1119565219
ISBN-13: 978-1119565215