【作者(必填)】Anuj Kumar , Amit Mehra , Subodha Kumar.

【文题(必填)】 Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer

【年份(必填)】2019

【全文链接或数据库名称(选填  https://pubsonline.informs.org/doi/10.1287/isre.2018.0814