Better Business, 5th Edition
by Michael R. Solomon (Author), Mary Anne Poatsy  (Author), Kendall Martin  (Author)

About the Author
Michael R. Solomon is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is Professor of Consumer Behavior at the Manchester School of Business, University of Manchester, United Kingdom. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in Psychology and Education from Mount Holyoke College and an MBA in Finance from Northwestern University’s J. L. Kellogg Graduate School of Management. Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a Vice President at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and the graduate level. Kendall’s education includes a BS in Electrical Engineering from the University of Rochester and an MS and a PhD in Engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories), as well as experience with several start-up technology firms. As a full associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.

About this book
Conversational, question and answer approach to contemporary business
Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.

Brief contents
Part 1 Looking at the Business Environment
    Chapter 1 Business Basics
    Chapter 2 Economics and Banking
    Chapter 3 Ethics in Business
    Chapter 4 Business in a Global Economy
    Mini Chapter Chapter 1 Business Law
Part 2 Starting and Structuring a Business
    Chapter 5 Small Business and the Entrepreneur
    Chapter 6 Forms of Business Ownership
    Mini Chapter Chapter 2 Constructing an Effective Business Plan
Part 3 Managing a Business and Employees
    Chapter 7 Business Management and Organization
    Chapter 8 Motivation, Leadership, and Teamwork
    Chapter 9 Human Resource Management
    Chapter 10 Online Business and Technology
    Chapter 11 Production, Operations, and Supply Chain Management
    Mini Chapter Chapter 3 Business Communications
Part 4 Principles of Marketing
    Chapter 12 Marketing and Consumer Behavior
    Chapter 13 Product Development, Branding, and Pricing Strategies
    Chapter 14 Promotion and Distribution
    Mini Chapter Chapter 4 Finding a Job
Part 5 Principles of Finance
    Chapter 15 Financing and Accounting for Business Operations
    Chapter 16 Investment Opportunities in the Securities Market
    Mini Chapter Chapter 5 Personal Finance
Business Plan Project Appendix
    Part 1. Introduction
    Part 2. The Company and Management Team
    Part 3. Marketing
    Part 4. The Financials
    Part 5. The Finishing Touches
Glossary
Index
Answer Key

Pages: 624 pages
Publisher: Pearson; 5 edition (2018)
Language: English
ISBN-10: 0134522745
ISBN-13: 978-0134522746