Wharton Business School--Perspectives on Global Economy
17th Feb, 2010
PDF  90 pages
Contents
EUROPE AND RUSSIA
4 Bionade Puts the Fizz Back into Germany’s Beverage Market
9 Economic Crisis and New Consumers:
Challenges for a French Entrepreneur in the High-end Fashion Industry
15 Russia’s Remake of its Casino Industry: A Big Gamble
AFRICA AND THE MIDDLE EAST
20 Going Solar in Senegal
27 E-Commerce in Egypt: Opportunities for Entrepreneurs
32 Can a Desert Oasis Lead the Way to Sustainable Eco-Tourism in Egypt?
LATIN AMERICA AND SPAIN
37 The Brazilian Consumer: Opportunities and Challenges
42 Will New Mobile Internet Strategy in Latin America Pay Off for Spain’s Telefónica?
47 Spain’s Caja Navarra: Banking on Community Spirit
52 On the Road Again: Infrastructure “Made in Spain”
56 Why the World Is Acquiring a Taste for Spain’s Gastronomy
EAST ASIA
63 A Brave New World for Venture Capitalists in China
69 Coming of Age: A Look at China’s New Generation of Investors
74 Corporate Social Responsibility in China:
One Great Leap Forward, Many More Still Ahead
80 Behind the Behemoths:
The Development of China’s Second- and Third-Tier Cities
86 Japan’s Eco-Technology Gets the World to Go Green