Business Events, 2nd Edition
by Rob Davidson (Author)

About the Author
Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.

About this book
The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.
This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.
This new edition has been extensively revised and updated to reflect recent developments in business events, including:

• Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
• New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry
• A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East
  

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

Brief contents
1 An introduction to business events 1
    Introduction to business events: concepts and definitions 1
    The distinguishing characteristics of business events 2
    Terminology 6
    The benefits of business events 10
    Measuring the benefits of business events 13
    The costs of business events 16
2 Corporate meetings 21
    Corporate communications 21
    The uses of corporate meetings 23
    The distinguishing characteristics of corporate meetings 27
    Corporate meeting planners 30
    The corporate meeting planning process 32
3 Association conferences 61
    The role of associations 62
    The distinguishing characteristics of association conferences 66
    Planning association conferences 74
4 SMERF meetings 105
    A sense of community 106
    The SMERF meetings market 108
    The distinguishing characteristics of SMERF meetings 110
    Targeting and servicing the SMERF market 113
    Planning SMERF events 116
5 Awards ceremonies 123
    Recognising achievement 123
    The distinguishing characteristics of awards ceremonies 127
    The value of awards ceremonies 129
    The market for awards ceremonies 134
    Designing and delivering awards ceremonies 136
6 Political meetings 157
    The uses of political meetings 157
    The distinguishing characteristics of political meetings 164
    Planning political meetings 168
7 Incentive travel 183
    Motivation in the workplace 184
    The distinguishing characteristics of incentive travel 186
    The value of incentive travel 187
    The market for incentive travel 190
    Designing and delivering incentive travel programmes 195
8 Exhibitions 219
    Marketing communications 220
    The distinguishing characteristics of exhibitions 221
    The value of exhibitions 224
    The market for exhibitions 228
    Organising exhibitions 237
9 Corporate hospitality 265
    Relationship marketing 265
    The distinguishing characteristics of corporate hospitality 267
    The benefits of corporate hospitality 269
    The challenges in using corporate hospitality 271
    The corporate hospitality market 274
    Planning corporate hospitality events 278
10 Destination marketing for business events 291
    A history of convention bureaus 291
    The governance and funding of convention bureaus 294
    The marketing activities of convention bureaus 297
    Convention bureau services for business events planners 313
11 Business events knowledge 335
    The professionalisation of the business events industry 336
    The role of formal education in business events 337
    Defining the body of knowledge for business events 340
    Professional development for the business events workforce 343
    Research on the business events industry 346
12 Sustainability for business events 367
    A history of sustainability 368
    Business events and the natural environment 369
    Business events and social legacy 378
    Support for business events sustainability initiatives 383
13 Business events ethics 403
    Personal ethics and professional ethics 404
    Codes of ethics 404
    Ethical issues in business events 407
    Ethical codes for business events professionals 414
14 Business events technology 421
    Technological innovation 421
    Technology usage by the business events industry 422
    Using the established technologies in business events 424
    Using the emerging technologies in business events 432
    Technology for exhibitions 435
    Venue bandwidth 439
    Looking ahead 441
Index 455

Pages: 486 pages
Publisher: Routledge; 2 edition (2019)
Language: English
ISBN-10: 1138735760
ISBN-13: 978-1138735767