1、The practice of brand extension through licensing: The Spalding challenge. By: Cobbs, Joe; McKelvey, Stephen. Sport Management Review (Elsevier Science ), Aug2009, Vol. 12 Issue 3, p185-192, 8p; DOI: 10.1016/j.smr.2009.04.004; (AN 44425245)
2、Managing brand extension via licensing: an investigation into the high-end fashion industry
Author(s):
Colucci M, Montaguti E, Lago U

Journal: International Journal of Research in Marketing (Netherlands)

Year: Jun 2008 Vol 25 No 2

Start Page: 129

No of Pages: 9

ISSN: 0167-8116

Reference: 38AF825

谢谢！