第一篇：
文献名：Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics
作者：Katja H. Brunk
杂志：Journal of Business Research, Volume 63, Issue 3, March 2010, Pages 255-262
文献链接：http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V7S-4W441D0-1&_user=10&_coverDate=03%2F31%2F2010&_alid=1240757265&_rdoc=3&_fmt=high&_orig=search&_cdi=5850&_sort=r&_docanchor=&view=c&_ct=72&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=6fd5f951b126dc60a1f055840cecd55c

第二篇
文献名：Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay
作者：Linda J. Shea
杂志：Journal of Business Research, Volume 63, Issue 3, March 2010, Pages 263-264
文献链接：http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V7S-4WBB6YY-4&_user=10&_coverDate=03%2F31%2F2010&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1240764029&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=272413997a00d814e50a4147164d62a7