作者： Tim Bills and Chris Genasi

CREATIVE BUSINESS
ACHIEVING YOUR GOALS THROUGH
CREATIVE THINKING AND ACTION

共161页

部分目录
Chapter 1 How creativity can change your world – again 1
Introduction: what is creativity? 1
Creativity matters 3
Creativity’s hip 5
Creativity is universal 6
You don’t have to be a genius to be creative 7
Even the gifted collaborate: one plus one can make
three 9
Size isn’t everything: influence and inspiration 11
Chapter 2 Why creativity goes into hibernation 15
Time management and the creative crisis 15
Are you passionate? 19
Entering the ice age 22
Permafrost 23
Issues for family businesses 25
Coming out of the ice age: New Year’s Day syndrome 28
Chapter 2 Annexe 30
The survey: creativity news from the frontline 30
Question 1. What would be your definition of
creativity? 30
Question 2. Who is the most creative person you
can think of and why? 31
Question 3. Which is the most creative company
you can think of and why? 32
Question 4. Do you think it is possible to improve
your creative thinking and how? 33
Question 5. What is your approach to using
creativity to solve problems? 34
Question 6. Which nationality do you think is the
most creative and why? 35
Question 7. Has some creative thinking