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2010-03-15
我觉得很有用 希望能帮助到一些人

英译中的书
管理学原理 (Fundamentals of Managemnet)3rd edn Stephen P., Robbins, David, A., DeCenzo
$6 (used)
战略管理-获取竞争优势 (Strategic Management),(Arthur A. Thompson, Jr, John E, Gamble)$8.5 (new)
战略管理 (Strategic Management), 13th edn, Arthur A. Thompson, Jr, A.J.Strickland, $8, new
服务营销 (Service Marketing: Integrating Customer Foucs Across the Firm), 3rd edn, Zeithaml, V., A., Bitner, M.J., $5, ( used)
波特竞争之三部曲:
竞争战略(Competitive Strategy), Michael E. Porter, $5, new
竞争优势 (Competitive Advantage), $6, new
市场营销原理(Principles of Marketing), 9th edn, Kotler, P., Armstrong, G., $12 (new)
消费者行为学(Consumer Behavior: Building Marketing Strategy), 8th, edn, Hawkins,D.I., Best,R.J., Coney, $6 (used)
经济学(Economics), 14thedn, McConnel, C.R., Brue, S.L., $11, new
战略品牌管理(Strategic Brand Management),Keller, K.L. $11, new
劳工关系(Labor-Management Relations), 5th edn, Mills,D.Q., $8, new
产品管理(Product management), 2nd edn, Lehmann, D., Winer .L.S.$4 (used)
公司战略经济学, (Economics of strategy), Besanko, D., Dranove, D., Shanley., M., $11, new
市场营销策划预与战略 (Marketing Planning & Strategy), 6th edn, Subhash, C.J., $7, new
成本与管理会计(Cost accounting: A Management Emphasis), 11 edn, Horngren, C.T., Datar, S.M., Foster., G., $12, used
战略管理 (strategic Management), $4, used
国际市场营销学(International Marting). 12th edn, Cateora, P.,R., Graham., J.L., $10, new
广告学(Advertising: A Framework), Lane, W.R. Russell, J.T., $6.5 new
战略管理-制定、实施和控制,(Strategic Management: Formulation, Implementation, and Control) 8th edn, John, A.P., Richard, B.R., $10, used
战略管理Strategic Management concepts, 10th edn, David, F. $5 used

英文版
市场营销学 (Principles of Marketing, 12 edn, Kurtz, D., and Boone, L.E., Thomson, $10, new
战略管理-竞争与全球化(概念) (Strategic Management: Competitiveness and Globalization) 7th edn, Hitt/Ireland/ Hoskisson $8, new
市场营销原理(Principles of Marketing), 9th edn, Kotler, P., Armstrong, $12, new
市场调研方法论基础(Marketing Research Methodological Foundations), 8th edn, Gilbert, A.Churchill, Jr., Iacobucci, D.,$16.5
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