【资料名称】：E-Mail Selling Techniques: That Really Work；E-Mail 销售技巧
【资料作者】：Stephan Schiffman；史蒂芬·希夫曼
【资料来源】：Adams Media
【压缩卷】：无
【资源格式】: PDF
【页数】：160 pages
【出版时间】: November 30, 2006
【发表原因】: 论坛首发，搜索无重复
【简介及目录】：The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting òsend,ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.
Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.
E-mail Selling Techniques offers essential guidelines for:

• The proper length and format of sales e-mails
• Advice on tone and content
• Tips for writing attention-grabbing subject lines
• Identifying when a phone call might be more appropriate
  

If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.