【资料名称】：Leading Strategic Change: Breaking Through the Brain Barrier
【资料作者】：J. Stewart Black (Author), Hal B. Gregersen (Author)
【资料来源】：FT Press
【压缩卷】：2个
【资源格式】: PDF
【页数】：224 pages
【出版时间】: June 23, 2003
【发表原因】: 论坛首发，搜索无重复
【简介及目录】：
Review"Every executive in search of strategic change should examine Black and Gregersen's innovative approach to... achieve breakthrough strategic change." -- Stephen R. Covey, author of

"Few things add greater value than effectively leading strategic change. Few books show you how to do it better..." -- Dave Ulrich, author of

"For any executive this is an excellent roadmap for leading strategic change!" -- J.W. Marriott, Jr., Chairman and CEO, Marriott International, Inc.

From the Foreword to the book: "Leading Strategic Change delivers essential methods that managers can employ..." -- Clayton M. Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School

Product DescriptionOf organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure to see, failure to move, and failure to finish--and offer a start-to-finish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single change that makes all the others possible: redirecting individuals' ideas and expectations to be aligned with the new direction of the company.