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Founder K.R. Sridhar takes the stage again.

“It started on Mars.” The thought of handing our children a broken planet is not what I thought we should do. 2 billion people don’t have affordable access to energy. You can’t conserve your way out of this probelm, you can’t drill or mine or burn your way out of this problem. We simply have to find a different way. We saw this as a call to our generation to make an impact. An impact that can do good and make good. The world needs accessible, affordable energy that is sustainable.

9:10: The core of our technology. The core of our technology simply is sand — available in plenty, on multiple continents on ocean beaches. From this sand you get zirconium oxide. Shows off flat piece of sand. We take this material and do a process we call “powder to powder.” We use mass manufacturing techniques that the semiconductor industry developed a long time ago. The uniqueness of this 4 things: affordable, the kind of fuels that we can use, we can both use as energy reducing and energy storage device, and electricity performance efficiency. No precious metals, no acids. We can use a variety of fuels, without the need for chemical plants that are complex....(see attachment for details)


http://earth2tech.com/2010/02/24/live-the-bloom-energy-unveiling-event/