Digital media trends survey, 13th edition
数字媒体趋势调查，第13版
Piecing it together
拼凑在一起
Consumers have more digital media options than ever, and most are finding what they want. But many are becoming frustrated by the complexity and effort piecing together their entertainment experience requires.
消费者比以往任何时候都有更多的数字媒体选择，而且大多数人正在寻找他们想要的。但许多人对他们拼凑娱乐体验所需的复杂性和努力感到失望。
AMERICAN CONSUMERS are “piecing together” their own media and entertainment experience from a growing variety of options, according to this year’s Digital media trends survey. While last year’s survey showed consumers had started to take control over their own entertainment experience, now they are moving further in this direction, selecting which services among pay TV, streaming video, music, and gaming options they find most valuable. But they often need to cobble together multiple services—from paid to free, ad-supported options—to watch all of their favorite programs. Still, few would trade their newfound freedom for the limited options of the past.
今年的数字媒体趋势调查显示，美国消费者正从越来越多的选择中“拼凑”自己的媒体和娱乐体验。虽然去年的调查显示，消费者已经开始控制自己的娱乐体验，但现在他们正朝着这个方向进一步发展，在付费电视、流媒体视频、音乐和游戏选项中选择他们认为最有价值的服务。但他们往往需要拼凑多种服务，从付费到免费，广告支持的选项，以观看他们所有喜爱的节目。然而，很少有人愿意用他们新获得的自由换取过去有限的选择。
About Digital media trends
关于数字媒体趋势
The 13th edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, was fielded by an independent research firm from December 2018 to February 2019. It employed an online methodology among 2,003 US consumers. All data is weighted back to the most recent census to give a representative view of what US consumers are doing. For meaningful changes, we look for differences in year-over-year tracking and generations of at least five percentage points. The figure below shows a breakdown of how we define the five generations represented in this survey.
2018年12月至2019年2月，一家独立研究公司对德勤科技、媒体和电信业务部进行的第13版数字媒体趋势调查进行了实地考察。它在2003年的美国消费者中采用了一种在线方法。所有的数据都是根据最近的一次人口普查加权得出的，以代表美国消费者正在做的事情。对于有意义的变化，我们会在年跟踪和世代追踪中寻找至少5个百分点的差异。下图显示了我们如何定义本次调查所代表的五代人。