Digital media trends: A look beyond generations
数字媒体趋势：超越世代的视角
Redrawing battle lines in the video streaming war
视频流战争中的战场重绘
​As the streaming war fires up the direct-to-consumer space and subscription fatigue sets in, providers should take a long view of what consumers want. A model that offers both ad-free and ad-supported services may be the key.
随着流媒体大战引发直接面向消费者的空间和订阅疲劳，提供商应该从长远的角度考虑消费者的需求。同时提供免费和广告支持服务的模式可能是关键。
IF anyone needed convincing that the video streaming war is heating up in the United States, a few events over an action-packed summer erased any doubt. A Hollywood studio announced plans to launch a global direct-to-consumer (DTC) streaming service; a smartphone manufacturer is making one of the most expensive TV shows in history;1 and, amid intensifying competition, the leading streaming video service lost subscribers for the first time in many years.
如果有人需要让人相信，视频流战争正在美国升温，那么在一个充满行动的夏天发生的一些事件就消除了任何疑问。好莱坞一家制片厂宣布，计划推出全球直接面向消费者（DTC）的流媒体服务；一家智能手机制造商正在制作史上最昂贵的电视节目之一；1在竞争加剧的情况下，领先的流媒体视频服务多年来首次失去用户。