Contents Foreword Introduction: Win-win mergers—how it is done PART 1 Merger addiction The rush to create shareholder value PART 2 The seven rules of merger success Rule 1 ✱ Vision Rule 2 ✱ Leadership Rule 3 ✱ Growth Rule 4 ✱ Early wins Rule 5 ✱ Cultural differences Rule 6 ✱ Communication Rule 7 ✱ Risk management PART 3 The future Merger outlook