2019 Global Automotive Consumer Study
2019年全球汽车消费者研究
Consumer trends in the automotive industry
汽车行业的消费趋势
For the past 10 years, Deloitte has surveyed consumers around the world to identify trends in the automotive industry across countries and generations. Explore the latest data and insights around automotive consumer trends in our 2019 Global Automotive Consumer Study.
在过去的10年里，德勤对全球消费者进行了调查，以确定各国和各代人汽车行业的趋势。在我们的2019年全球汽车消费研究中，探索有关汽车消费趋势的最新数据和见解。
Insights and perspectives from automotive consumers from around the world.
来自世界各地汽车消费者的见解和观点。
Consumers pump the brakes on autonomous vehicle adoption
消费者在采用自动驾驶汽车时踩刹车
Consumer interest in self-driving vehicles lags the pace of investment in advanced vehicle technology, according to data from our most recent annual survey, the 2019 Deloitte Global Automotive Consumer Study. In this year’s study, we continue to examine consumer interest in advanced automotive technologies, including autonomous vehicles, and compare and contrast automotive consumer trends in markets worldwide.
根据我们最近一次年度调查的数据，即2019年德勤全球汽车消费者研究，消费者对自动驾驶汽车的兴趣落后于对先进汽车技术的投资步伐。在今年的研究中，我们继续调查消费者对先进汽车技术的兴趣，包括对自动驾驶汽车的兴趣，并比较和对比全球市场上的汽车消费趋势。
Key findings:
主要发现：
Consumer trust in autonomous vehicles (AVs) appears to be stalling. In the United States, 50 percent of survey respondents do not believe AVs will be safe—nearly the same as last year’s 47 percent but drastically different from 2017, when 74 percent voiced safety concerns. Consumer confidence in AV safety also plateaued in China, Japan, South Korea, India, and Germany.
消费者对自动驾驶汽车（AVs）的信任似乎正在停滞。在美国，50%的受访者认为AVs的安全性与去年的47%几乎相同，但与2017年有很大不同，当时74%的受访者表示担心安全。中国、日本、韩国、印度和德国的消费者对AV安全的信心也趋于稳定。
Consumers now have more choice than ever about mobility, leading to an array of new decisions about how to get around and how to connect while they’re on the move.
消费者现在比以往任何时候都有更多的移动选择，这导致了一系列关于如何在移动中走动和如何连接的新决定。
Consumers are looking to governments to increase regulation. An overwhelming percentage of consumers in most countries indicated they wanted “significant oversight,” including 56 percent of US consumers.
消费者希望政府加强监管。在大多数国家，绝大多数消费者表示，他们希望得到“重大监管”，其中包括56%的美国消费者。
Electric vehicles (EVs) have captured worldwide consumer interest. While 29 percent of US survey respondents would prefer a hybrid, battery, or another alternative to traditional drive-trains for their next vehicle—up from 20 percent last year—low fuel prices, relaxed emissions standards, and fewer rebates could dampen US EV adoption.
电动汽车（EV）已经吸引了全球消费者的兴趣。虽然29%的美国调查受访者更喜欢混合动力、电池或其他替代传统驱动系统的新车型，但较去年的20%有所上升燃料价格低、排放标准放宽、退税减少可能会抑制美国电动汽车的采用。