THE SUCCESS FORMULA OF THE IBCS® STANDARDS

Business communication meets the IBCS® Standards when it complies with the rules of the seven areas that form the acronym “SUCCESS”:

S AY  Convey a message[/url]

U NIFY   Apply semantic notation[/url]

C ONDENSE   Increase information density

C HECK  Ensure visual integrity

E XPRESS  Choose proper visualization

S IMPLIFY  Avoid clutter

S TRUCTURE  Organize content

The seven rule areas of the SUCCESS formula can be assigned to three categories, which form the following three chapters of the IBCS® Standards:

CONCEPTUAL RULES

Conceptual rules help toclearly relay content by using an appropriate storyline. They comprise thefirst part of the IBCS Standards with the SUCCESS rule sets SAY and STRUCTURE.

The conceptual rules arebased on the work of authors such as Barbara Minto. Their wide acceptance stemsfrom their scientific, experimental, and practical experience basis.

PERCEPTUAL RULES

Conceptual rules help to clearly relay content by using an appropriatestoryline. They comprise the first part of the IBCS Standards with the SUCCESSrule sets SAY and STRUCTURE.

The conceptual rules are based on the work of authors such as BarbaraMinto. Their wide acceptance stems from their scientific, experimental, andpractical experience basis.

Perceptual rules help to clearly relay content by using an appropriatevisual design. They comprise the second part of the IBCS Standards with theSUCCESS rule sets EXPRESS, CHECK, CONDENSE, and SIMPLIFY.

SEMANTIC RULES

Semantic rules help to clearly relay content by using auniform notation (IBCS Notation). They comprise the third part ofthe IBCS Standards with the SUCCESS rule set UNIFY.

Thesemantic rules are based on the work of Rolf Hichert and other contributors ofthe IBCSAssociation.As they are manifested by convention, semantic rules must first be more widelyaccepted to become a standard.