【资料名称】：Complete Idiot's Guide to Brand Management
【资料作者】：Patricia F. Nicolino
  (Author)
【资料来源】：Alpha
【出版时间】: 2000
【资源格式】: PDF
【发表原因】: 论坛首发，搜索无重复
【内容简介】：
In this book, Patricia F. Nicolino does a good job of exploring the basic concepts and issues of Brand Management in concise and interesting manner. She provides a good coherent definition of Brand Management as "a particular organizational design and the responsibilities that flowed from it...." (Ironically, this is something many brand managers can not articulate in a few sentences.) She also makes good use of capsules that contain all the key buzzwords prevalent in the business along with simple definitions.