Economics for managers
c1 managers and economics
two perspectives: microeconomics and macroeconomics
microeconomics- - - - - - - - - the branch of economics that analyzes the decisions that individual consumers and producers make as they operate in a market economy- - - - - -aka managerial economics
prices- - - -the amounts of money that are charged for different goods and services in a market economy
inputs - - - outputs
macroeconomics
events that occur in the larger economic environment in which businesses operate - -- - -changes in the overall level of economic activity, interest rates, unemployment rates, and exchange rates both as home and abroad