MIT Sloan Management Review
15.5M ‖ WINTER 2020 • VOLUME 61 • NUMBER 2

Editor’s note: Some articles in this issue were originally published online. They have been adapted for print.
26 SPECIAL REPORT
THE NUTS AND BOLTS OF DIGITAL TRANSFORMATION

28 You’re Going Digital — Now What?
Enough with the top-down strategizing. Understand how change
really happens on the ground — and plan for it accordingly.
BY PAUL LEONARDI

37 A Noble Purpose Alone Won’t
Transform Your Company Leadership behaviors that nurture interpersonal
collaboration are the true drivers of change.
BY ROB CROSS, AMY EDMONDSON, AND WENDY MURPHY
44 Learning for a Living
Learning at work is work, and we must make space for it.
BY GIANPIERO PETRIGLIERI

FEATURES
ORGANIZATIONAL BEHAVIOR
52 Employee Emotions Aren’t Noise —They’re Data
Emotions provide insight into what motivates people and how to
improve performance.
BY SIGAL BARSADE, INTERVIEWED BY FRIEDA KLOTZ
INNOVATION

57 How Vigilant Companies Gain anEdge in Turbulent Times
When uncertainty increases, top performers stay ahead by
knowing where to look for warning signs and how to explore
their environment.
BY GEORGE S. DAY AND PAUL J.H. SCHOEMAKER
CYBERSECURITY

66 Blockchain Isn’t as Unbreakable as
You Think
Before exploring ways to use blockchain in business, managers
should know where its vulnerabilities lie.
BY STUART MADNICK

MARKETING
71 Is Deep Learning a Game Changer for Marketing Analytics?
Companies are already making sophisticated marketing decisions
with data and analytics. Will deep learning enable a leap forward —
or just marginal gains?
BY GLEN URBAN, ARTEM TIMOSHENKO, PARAMVEER DHILLON,
AND JOHN R. HAUSER