EM C4 techniques for understandinh consumer demand and behavior

common methods to analyze consumer behavior
1.expert opinion
2.consumer surveys
3.test marketing and price experiments
4.analyses of census and other historical data
5.unconventional methods

expert opinion
an approach to analyzing consumer behavior that relies on developing a consensus of opinion amonh sales personnel, dealer, distributors, marketing consultants, and trade association members
especially useful in multiproduct situations