【作者(必填)】Innovation in social media strategy for movie success: A study of the Bollywood movie industry















【文题(必填)】Madhumita Nanda,  Chinmay Pattnaik,  Qiang (Steven) Lu

【年份(必填)】2018

【全文链接或数据库名称(选填)】https://www.emerald.com/insight/ ... 2017-0429/full/html