International Market Entry and Expansion Via Independent or Integrated Channels of Distribution
Erin Anderson and Anne T. Coughlan
The Journal of Marketing, Vol. 51, No. 1 (Jan., 1987), pp. 71-82
http://www.jstor.org/pss/1251145
Integration of the Sales Force: An Empirical Examination
Erin Anderson and David C. Schmittlein
The RAND Journal of Economics, Vol. 15, No. 3 (Autumn, 1984), pp. 385-395
http://www.jstor.org/pss/2555446
谢谢大家