Author：Jay Nagdeman,
Name： "The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches"
Wiley | 2009-04-27 | ISBN: 0470410795 | 288 pages | PDF | 1,3 MB

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

此处我想说明：
（1）本帖并非与hiderm 所发的帖作竞价出售。
         我直到现在才发现另一帖楼主所发的资料实际上与我的是一样的，但是该帖楼主把书名搞错了，本应该是The Professional's Guide to Financial Services Marketing：Bite-Sized Insights For Creating Effective Approaches，而该帖却弄成The Professional Guide toFinancial Services Marketing，少了我用彩色显示的内容，并且，该帖连书作者Jay的名字都没写出来，唯一能看到的名字是（by）Ken Dolan，难免让人误以为作者是Ken Dolan。如此这些，都给我搜索The Professional's Guide to Financial Services Marketing和判断是否相同资料造成了困难，所以我上外国网站找了半天，才下载到The Professional's Guide to Financial Services Marketing这份资料。
（2）降价说明。
         考虑到关注、研究金融服务营销Financial Services Marketing的同学、学者并不多，这类坛友上论坛的时间一般也不多，以致论坛币普遍较低（从回帖中可以看出），为方便各位阅读到该书，本书降价到10币。有需要但是又不足10币的朋友，可以发信息我告知邮箱，最好是QQ邮箱。我将免费提供。