How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality

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How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

【年份(必填)】2019

【全文链接或数据库名称(选填)】https://journals.sagepub.com/doi/full/10.1177/0022242918825269

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

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2020-3-16 12:16:17

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

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