A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action
Thomas J. Madden
Pamela Scholder Ellen
Icek Ajzen
Personality and Social Psychology Bulletin, Vol. 18, No. 1, 3-9 (1992)

Why we buy what we buy: A theory of consumption values
Jagdish N. Sheth
Bruce I. Newman
Barbara L. Gross
Journal of Business Research Volume 22, Issue 2, March 1991, Pages 159-170
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V7S-45K6MWH-4M&_user=10&_coverDate=03%2F31%2F1991&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1309764536&_rerunOrigin=scholar.google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=6df3cb9ac0802e781072a583a1b2d893

Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Grant McCracken

June 1986 Volume 13, Number 1