各位高手:
正在做一个营销学期末报告,数据已经收集整理好,但是不会分析,请指教。
这个报告研究的是文化差异对消费者的服务评价的影响。要证明变量part1中的1-6,是变量part2 中的7-12的原因。
Part 1
编号
No
| 您在多大程度上同意以下叙述?
To what extend do you agree / disagree with the following expressions?
| 非常不同意-----------------非常同意 Strongly Disagree--Strongly Agree |
1 | 我通常自己做决定。
I usually make decisions by myself.
| 1 2 3 4 5 6 7 |
2 | 我相信我对自己的了解胜过其他人对我的了解。
I believe that I know my self better than anyone else.
| 1 2 3 4 5 6 7 |
3 | 买东西时,我的决策一般不会受到导购的影响。
Usually, I would not be influenced by the employee’s opinion in my decision making process.
| 1 2 3 4 5 6 7 |
4 | 挑选衣服时,我不希望被导购打扰,除非我主动表示需要导购的帮助。
When I am choosing clothes, I do not want to be bothered by employees, unless I ask for help.
| 1 2 3 4 5 6 7 |
5 | 衣服穿在身上时,我通常更相信自己的眼光和判断,而不是导购的意见。
After trying clothes on, I trust my own judgment rather than employees’.
| 1 2 3 4 5 6 7 |
6 | 衣服穿在身上时,我通常更相信自己的眼光和判断,而不是同伴的意见。
After trying clothes on, I trust in my own judgment rather than
my friends’.
| 1 2 3 4 5 6 7 |
Part 2
7 | 我认为像UNI QLO这样的品牌的导购,不应该在我浏览衣服时打扰我,除非我主动表示需要帮助。
Employees in a shop like UNI QLO, should leave me alone when I choose clothes to try on, unless I ask for.
| 1 2 3 4 5 6 7 |
8 | 我认为像UNI QLO 这样的品牌的导购,不应该在我试穿衣服时给与评论,除非我主动征求导购的建议。
Employees in a shop like UNI QLO, should not give any judgment when I am trying their clothes on, unless I ask for.
| 1 2 3 4 5 6 7 |
9 | 刚才在UNI QLO得到的服务,我很满意。
I feel satisfied with the service in UNI QLO just now.
| 1 2 3 4 5 6 7 |
10 | 刚才在UNI QLO,导购在我没有表示需要帮助时,试图主动为我服务。
Just now in UNI QLO, the employee was trying to offer help before I asked for.
| 1 2 3 4 5 6 7 |
11 | 刚才在UNI QLO,导购在我没有表示需要建议时,试图为我提供建议。
Just now in UNI QLO, the employee was trying to offered suggestions before I asked for.
| 1 2 3 4 5 6 7 |
12 | 刚才在UNI QLO,我感到自己受到了导购的打扰。
Just now in UNI QLO, I felt being bothered by their employee.
| 1 2 3 4 5 6 7
|
请问,我该用SPSS里面的啥分析方法?
谢谢!!!