Standardization of International Marketing Strategy: Some Research Hypotheses, by Subhash C. Jain © 1989 American Marketing Association.
http://www.jstor.org/pss/1251525

Can you standardise multinational marketing
RD Buzzell - International business and globalization, 2007

The Influence of Global Marketing Standardization on Performance, by Saeed Samiee and Kendall Roth 1992
http://www.jstor.org/pss/1252038

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation, by David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan © 1993
http://www.jstor.org/pss/1252215


Standardization of International Marketing Strategy: Some Research Hypotheses, by Subhash C. Jain © 1989
http://www.jstor.org/pss/1251525


Standardization in international marketing: Is Ted Levitt in fact right?
J. J. Boddewyn , Robin Soehl and Jacques Picard
Business Horizons
Volume 29, Issue 6, November-December 1986, Pages 69-75