LO
Discuss the role of human-centred, design-based approaches in the development of big data analytics projects
Develop an awareness of outcome-based approaches to build practical solutions
Explain and apply the principles of design thinking to business analytics
Use the opportunity canvas to document an analytics use case
Develop business analytics projects using the principles of agile development.

FOCUS ON BUSINESS
A focus on building predictive models
A focus on business outcomes
Predictive models deliver “automatic” benefits to the business
Predictive models deliver capabilities – business projects deliver benefits
Return on investment (ROI) is kingBroader view of what constitutes a benefit is needed
Analytics business caseBusiness value case

Problem-solving and innovation

Introducing design thinking

The leader’s role in design thinking

The design thinking process

Design thinking for business analytics

Planning a design thinking workshop

Exploring the problem situation

Defining the problem

Storyboarding

Agile analytics development

Scrum flow, actors, and framework