Datamonitor

INDUSTRY PROFILE

Global Household Durables

Publication Date: March 2010

全球日用品  行业分析

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 19
Substitutes 21
Rivalry 23
LEADING COMPANIES 24
Panasonic Corporation 24
Sony Corporation 29
Toshiba Corporation 33
Whirlpool Corporation 37
MARKET FORECASTS 41
Market value forecast 41
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44