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1 CHINA’S FROZEN FOOD MARKET ...................................................................6
1.1 Overview ............................................................................................................................................................6
1.2 China’s Total Food & Beverage Market......................................................................................................6
1.2.1 Total Food Market: Food & Non-food Sales ..........................................................................................6
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008 .....6
1.2.2 Total Food Market: Food/Non-food Sales Split.....................................................................................7
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008 ...............................7
1.2.3 Total Food Market: Urban and Rural Split..............................................................................................7
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008...........7
1.2.4 Total Food Market: The Trends ...............................................................................................................7
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2002-20088
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China,
2000/2006......................................................................................................................................................9
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-
2008 ............................................................................................................................................................9
1.2.5 Total Food Market: Urban Value Trends.............................................................................................10